Alignment Services: We don’t have to replace your agency or marketing team—we can align our services with theirs.
I can’t tell you how many times I’ve suffered through meetings where marketing teams deliberate endlessly about subjective content treatments without having a clue about testing and conversion results (A/B tests or multivariate testing). Everyone gets so stuck on perfection and polishing, when in reality testing and stumbling are proven to be the best processes […]
Have You Been in These Types of “Creative Meetings?” Read More »
That’s a provocative title, I know. But yes, you’re screwed . . Unless you can find some legacy industry that has no exposure to the Internet (good luck) . . Unless your customers are illiterate suckers who have no clue how to research (good luck) . . Unless you’re so in denial that you expect
Why Almost Every Sales Person is Screwed in the Age of Social Media and Targeted Search Read More »
It’s common knowledge that your business website is the best place to get customers to go when they’re online. And if you’re a local business with a physical address, a lot of your website traffic may come from maps listings. Optimizing for local search results is called local SEO. If you’ve been in business for
Local Listings: Which Ones Should I Focus On? Read More »
