Project Discovery

Bring Us Up to Speed

Overtake the competition by maximizing your business' potential.

Purpose of Your Project

This is your opportunity to tell us why you need digital marketing and what you would like to achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.

Project Discovery Application

Business Snapshot

What's the name of your company?

What does your company do? What are the products and services you offer?

Who are the decision makers for this project?

What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.

If less than $5,000 please give us a ballpark.

What MONTHLY budget have you allocated for this project?

What Are We Doing?

It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 5 business needs of your new project?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months

Goal #1

Goal #2

Goal #3

Goal #4

Goal #5

Do you want to generate more leads for your business?

Yes

No, I have enough leads

Do you want to close more sales for your business?

Yes

No, I close enough deals

Do you want your website to pay for itself and generate a return?

Yes, I'd like to generate ROI.

No, I just want to spend the money.

Are you looking to sell products on your website?

Yes, I'd like an e-commerce website.

No, I don't want to sell products on my site.

How many products will be on your website? (Best guess)

Is there anything about your current site that serves the business well and if so, why?

Do you have a current marketing strategy? If so, please describe what has been successful and what has failed.

Who Are We Doing This For?

Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?

Where are your current and potential customers located?

What are the top 5 reasons your ideal customer will visit your website?

What are the top keywords your ideal customer would search to find your website?

Design Concept

How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?

Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂

Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

Are there any other websites in particular that you like the design of? Why?

What Does Success Look Like?

If we were to be celebrating a successful marketing strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.

Anything else you want to get off your chest?

First

Middle

Last

Phone

Website Services

Marketing Services

Organic Marketing

Content Marketing

Paid Advertising

Bring Us Up to Speed