Local SEO Stats for Small and Local Businesses [Infographic]
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Marketing Strategy
Choosing a Digital Agency: What You Need to Know
The pressure for brands to select the “right” digital agency to deliver projects and campaigns has never been greater. So what steps can you take to avoid a digital partnership disaster? Imagine you’re hiring a member of staff The process of selecting a digital agency should be the same as for hiring a permanent member
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How to Keep Customer Analytics at the Forefront This Holiday Season
The gift of analytics. Ramp up for the holidays by focusing on customer analytics. With the help of data, your team can target buyers, plan seasonal promotions, and manage your inventory levels. Research shows that “49% of companies who champion the use of customer analytics are likely to have profit well above their competitors.” It’s
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9 Reasons Your Email List is the Most Crucial Asset in Your Company
TODAY I want to share with you a list for 9 reasons why your email list is one of the most essential asset in your online business and for your online results. All of these reasons/rules/tips apply to anybody who’s operating online (and even some cases offline). Thus take this list and realize the reason
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1 Thing that 80% of Businesses are Missing
The statistics are scary. Over 80% of small businesses fail within the first few years. The status quo in business culture is failing right now. Entrepreneurs, families, partners, and other driven start-ups are pouring their hearts out only to hit a wall of defeat and disappointment. Luckily, there is a way to avoid this trend
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Get Traffic Without Paying For it
DID you know you can increase website traffic without marketing? I know, I know…It sounds too good to be true. But, it is. Marketing is one of the most important aspects when it comes to business, and should be a primary focus from the very start. However, if you only focus on the usual traffic
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Automation 101: Advanced Marketing Technology
You may have heard other marketers talk about automation. They say it helps them effectively market through different channels, and can help optimize their sales funnels. But, what is marketing automation? And is it something YOU need? With all of these opinions swirling around it can be hard to get straight answers. And even harder to
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Will Your Audience Like Your New Idea?
This is a question that I get often from new clients, in some shape or form. Launching can be scary. And out of all the scariest things you can think about while launching, this is by-far the most common fear… “What if nobody buys my thing?” Regardless of how confident you feel about your offer,
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What Is a Sales Funnel? One Definition To Rule Them All!
So what is a sales funnel? Working in sales funnel optimization for the past few years, it’s a question I get a lot. And yet, it still doesn’t surprise me when people ask it. There are so many definitions thrown around that it’s easy to be confused. If you’re just dipping your toes into online marketing
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Marketing Tips for Photographers in Small Markets
Marketing your business and your creative work can be tough. Doing it in a small market can be even tougher. It can often seem overwhelming, but with some careful analysis and planning, you can maximize your opportunities. Having worked in sales and marketing for the better part of 18 years, I’ve picked up a few
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